Updated:10 December 2018

This FarmTech Society privacy notice (“Privacy Notice”) describes how the FarmTech Society. (“FTS”, “we” or “us”) collects, uses, shares, and retains personal information that you provide to us, or that we collect, when you use the FTS website located at https://farmtechsociety.org/ and other websites owned or controlled by FTS (the “Sites”) or related mobile applications, use FTS products and services and complete related forms, participate in FTS events, or communicate with one of our customer service representatives (“Personal Data”).

Please note that if you disagree with anything in this Privacy Notice, you must not use the Sites or mobile applications, or provide personal information to us in connection with FTS’s products or services.

1. Data Protection Contacts

FTS is headquartered in Ixelles, Belgium. You may contact FTS’s internal data protection resource if you have any questions or concerns about FTS’s policies or practices regarding Personal Data.

EU Representative: Thomas Zoellner – tz@farmtechsociety.org

FTS Contact: Yanni Garcia – yg@farmtechsociety.org

2. Collection of Personal Information

1.  Information You Directly and Voluntarily Provide to Us.

Membership:  If you provide your Personal Data to FTS to become a member of FTS, or if you sign up to become a registered user of any website operated by FTS, you will be required to provide certain information as part of the registration process.  This information will include your first and last name, email address, and business or home address. We may also request that you voluntarily provide other information, such as your phone number, date of birth, demographic information, educational background, work experience, information about your non-FTS certifications, or courses or areas of study in which you may be interested and information about your company as it relates to FTS’s products and services and your FTS membership. Membership information is used to communicate with you, to design content and activities that we believe would be of interest to you, and to ensure that FTS complies with applicable laws and regulations in providing you access to FTS’s goods and services. If you wish to opt-out of receiving these communications from us, contact us and submit a request to privacy@farmtechsociety.org.

Events and Conferences: FTS may host events that include in-person and virtual conferences, training, knowledge sharing and webinars. If you register for an FTS event and you are an FTS member, we will access the information in your member account to provide you with information and services associated with the event. If you register for one of our events and you are not an FTS member, we will collect your first and last name, email address, business or home address, and the type of business you work for or with, which we will use to provide you with information and services associated with the event.

Publications: We offer various publications and materials through our Sites. Some of these publications and materials are publicly accessible, however, others require that you to be an FTS member, or that you create an account and subscribe to receive these publications and materials. If you are not an FTS member and you create an account for this purpose, you will be required to provide certain information as part of your account registration, including your first and last name, email address, and business or home address and professional information. You may manage your FTS subscriptions by subscribing or unsubscribing at any time. If you have any difficulties managing your subscription or other preferences, email privacy@farmtechsociety.org.

Exams and Certification: When you register to take an FTS certification exam, we will collect your first and last name, email address, phone number, business address,  home address, demographic information and professional and education history. We may also collect and store information you provide to us about special accommodations that you may request. Only authorized employees within FTS have access to your certification exam scores and personal information pertaining to any special accommodations you may request. FTS will collect your exam results and, in conjunction with maintaining your certification(s), your record of participation in continuing professional education.

Certification Status: If you hold an FTS certification, we may share your certification status with third parties that ask about your status. We only share your certification status with third parties due to requirements that are applicable to our certifications in order to provide you with the applicable certification, which only do with your prior consent.

Communications with FTS: If you communicate or correspond with us by email, through postal mail, via phone or through other forms of communication, we may collect the information you provide as part of those communications.  For example, if you correspond with us through email, we may collect and store the email address you use to send the applicable correspondence and use it to respond to your inquiry; to notify you of FTS conferences, publications, or other services; or to keep a record of your complaint, accommodation request, and similar purposes.

1.   Information We Automatically Collect from You.

We may automatically collect information about you when you use the Sites or our services. For example, if you access the Sites through a computer, we will automatically collect information such as your browser type and version, computer and connection information, IP address and standard web log information.  If you access the Sites through a mobile device, we may also be able to identify the location of your mobile device.   You may choose not to share your location details with us by adjusting your mobile device’s location services settings.  For instructions on changing the relevant settings, please contact your service provider or device manufacturer. This information that we automatically collect from you is used to enhance the performance of FTS’s website. FTS also uses your location information (if shared with FTS) to identify the geographic locations from which our content is accessed so that we can better understand what content topics may be most relevant in that region, and to FTS members generally, and to develop resources around those content topics.

We may automatically collect information from you when you use the Sites using “cookies” and other similar technologies, such as web beacons.  Cookies are small amounts of data that are stored within your computer’s Internet browser and that are accessed and recorded by the websites that you visit so that they can recognize the same browser navigating online at a later time. The cookies are not able to execute code or access other information stored on the computer.  Web beacons are transparent pixel images that are used in collecting information about website usage, email response and tracking.

Information that may be collected by cookies when you use the Sites may include, without limitation:

• the pages you visit within the Sites;
• the date and time of your visit to the Sites;
• the amount of time you spend using the Sites;
• the Internet Protocol (IP) address used to connect your computer to the Internet; and/or
• your computer and connection information such as your browser type and version, operating system and platform.

This information is collected to enhance the site performance and end user experience. You can set your browser to reject cookies or to notify you when you are sent a cookie. To learn more about your ability to manage cookies and web beacons, please consult the privacy features in your browser.  In addition, to find out more about cookies, including how to see what cookies have been set on your device and how to manage and delete them, visit www.allaboutcookies.org.

FTS will not associate identifiers from cookies or similar technologies with sensitive identifiers about you, such as race, religion, sexual orientation or health.

1.  Information Collected by Third Parties through Third-Party Links and Content.

The Sites may include links to other websites and other content from third-party businesses and can offer direct interaction with external websites, networks or platforms that are outside FTS’s control.  These third-party businesses may use cookies, web beacons or other similar technology to collect information about you. FTS does not have access to or control over these third parties or the cookies, web beacons or other technology that these third parties may use. We are not responsible for the security, privacy of the information collected by these third parties or the privacy practices of these third parties or the content on any third-party website.  You are encouraged to review the privacy policies of the different websites you visit and of the advertisers whose ads you may choose to click while on our Sites (see Section 3 below for additional information about Online Advertising).

1. D.  Information Collected by Third-Party Analytics Services.

We may work with third-party analytics services to help us understand how the Sites are being used, such as tracking the frequency and duration of use of the Sites. We may use Adobe Analytics and Google Analytics, and web analytics services provided by Adobe and Google (“Analytics Tools”) to collect information about your use of the Sites. These Analytics Tools may use cookies to collect information about the content you view, what websites you visit immediately prior to and after visiting the Sites, and your system information and geographic information. The information generated by these cookies about your use of the Sites will be transmitted to and stored by the applicable analytics services. The information collected by these analytics services allows us to analyze your use of the Sites. The Analytics Tools may also transfer this information to third parties where required to do so by law, or where such third parties process the information on their behalf. You may refuse the use of cookies by selecting the appropriate settings on your browser, however, please note that if you do this you may not be able to use the full functionality of the Sites. At the moment that you cancel your FTS membership or withdraw your consent for the processing of personal information, FTS will not be able to access the personal information processed by third-party analytics. By using the Sites, you consent to the processing of data about you by Adobe and Google in the manner and for the purposes set out above. You can opt-out of Google Analytics by installing Google’s opt-out browser add-on, and out of interest-based Google ads using Google’s Ads Settings.

1.  Information You Share on Third-Party Websites or through Social Media Services.

The Sites may include links to third-party websites and social media services where you will be able to post comments, stories, reviews or other information outside of FTS’s control. Your use of these third-party websites and social media services may result in the collection or sharing of information about you by these third-party websites and social media services. FTS is not responsible for the security or privacy of any information collected by other websites or other services. Information collected by third parties is governed by their privacy practices. We encourage you to review the privacy policies and settings on the third-party websites and social media services with which you interact to make sure you understand the information that may be collected, used, and shared by those third-party websites and social media services.

1.  Information You Post on the Sites.

If you post information on public areas of the Sites, that information may be collected and used by FTS, other users of the Sites, and the public generally. In addition, if you are an FTS member or registered user and choose to participate in our platforms and professional networking features, keep in mind that your personal information (for example, your name and online user name), along with any substantive information you disclose in the communication you decide to post, will be publicly accessible and viewable by others who visit that area. In addition, we may highlight certain users’ postings or contributions to other members of the FTS professional networking features. For example, users who participate actively in our social networking features, like contributing materials and engaging in certain online activities, will be listed as “active members” in a roster that is viewable by all other registered users. It is possible that your posting may result in unsolicited messages from third parties. We strongly recommend that you do not post any information on the public areas of the Sites that allows strangers to identify or locate you or that you otherwise do not want to share with the public.

1.  Information You Provide to Payment Processors.

All payments made to FTS are processed by a PCI/DSS-compliant (these are payment card industry security standards) payment processing service engaged by FTS. All information collected by these third-party providers for purposes of processing your payments is not available to us, unless you have otherwise provided this information to us in connection with your use of the Sites or our products and services.

1.  Personal Information Provided by Third Parties.

We may receive personal information about individuals from third parties. This may happen if your employer pays and registers you for training, certification, or membership, however, we will only share information about you with your employer if you consent in advance to our sharing this information. Our third-party training partners may also share your personal information with FTS when you sign up for training, certification or membership through the applicable training partner.

3. Online Advertising; Tracking

FTS and third-party businesses may use the information collected through the Sites using cookies, web beacons, and other similar technologies to help manage online advertising programs. This information may enable FTS and our third-party advertising services and other third-party businesses to track the actions of users online over time and across different websites or platforms to measure statistics relating to marketing efforts, and to deliver electronic advertisements that may be more relevant to individual consumers and that will improve the consumer experience. For information about how tracking works for online advertising purposes, and what happens when you elect a do-not-track option, visit http://www.aboutads.info/choices.  In addition, some third-party businesses may provide a mechanism to opt-out of their technology. For more information about the opt-out process, you may visit the Network Advertising Initiative website, available at: http://www.networkadvertising.org/managing/opt_out.asp.

Do Not Track:  Your browser may allow you to adjust your browser settings so that “do not track” requests are sent to the websites that you visit. However, FTS does not respond to “Do Not Track” (DNT) signals. To determine whether any of the third-party services it uses honor the “Do Not Track” requests, please read their privacy policies.

4. Use, Sharing and Retention of Personal Information

1. How We Use Your Information.

FTS uses personal information for the purposes described at the time of collection, to provide membership benefits and other services to you, including order processing, processing of certification or membership applications, or registering you for event or training programs, or registering you for reduced hotel price rates, and to otherwise process your requests or address your inquiries, and to report to others about whether you are certified or not. FTS also publishes the names, titles, country and business affiliations of officers, committee members and others who have assisted with initiatives or projects to provide recognition of their achievements to the FTS community.  FTS also uses your information, as permitted by law, to provide you with information about FTS, our products and services or other products and services in which we believe you may be interested. If you are a member or registered user, we may email you about products and services that we believe may be of interest to you. If you wish to opt-out of receiving these emails from us, please follow the instructions contained in an applicable email you receive from us, which will allow you to opt-out of receiving these types of email communications from us. We may also use your personal information to tailor your experience at our Sites, to compile and display content and information that we think you might be interested in, and to provide you with content according to these preferences. FTS may also use this information to help us understand our members’ needs and interests, to better tailor our products and services to meet your needs.

1.  How We Share Your Information with Third Parties.

Except as set forth in this Privacy Notice or when specifically agreed to by you, we will not disclose personal information we gather from you to third parties unless FTS is required to share this information to complete your request or for legitimate business purposes. FTS shares personal information in the following circumstances:

Third-Party Service Providers.  We may share your information with vendors or third parties who deliver or provide goods and services or otherwise act on behalf of or at the direction of FTS. These third parties may include, for example, our third-party technology providers, including our mobile application vendor, exam-testing agencies and training providers and partners, product-fulfillment companies, and third-party event hosts, hotels for conference registrants, sponsors, co-sponsors and exhibitors. These third-party service providers will only have access to the information needed to perform these limited functions on our behalf. If you do not wish to have your information included in an attendee list or to receive information from sponsors, co-sponsors and/or exhibitors, you can express your preferences when you register for events or you may contact FTS directly at privacy@farmtechsociety.org.

Volunteers and Board Members. We may share your information with our affiliates, subsidiaries and FTS volunteers and board members for purposes of conducting FTS’s internal business operations.  FTS also makes publicly available the names, titles, country and business affiliations of officers, committee members and others who have assisted with initiatives or projects.

Other FTS Organizations. We may share your information with your local FTS chapter so that they may offer membership and associated services to you pursuant to your membership in that Chapter, the IT Governance Institute as well as FTS subsidiaries and affiliates to provide information regarding their programs and initiatives. If you participate in our “Enterprise Participation Program,” your information, particularly with respect to the goods and/or services your company has purchased from FTS for your benefit, will be shared with your organization’s program coordinator.

FTS Events.  If you are an event attendee, speaker, or sponsor, certain items of your information may be included in the event roster, which will be publicly disclosed, and may also be shared with third-party event sponsors and exhibitors. Further, by registering and attending an FTS event, you agree irrevocably, with no compensation to you, that FTS or any third party who is acting on FTS’s behalf may create images, videos and/or sound recordings of you (“works”) at the event for marketing purposes. This grant of rights in the works also includes the rights to adapt, reproduce, distribute, perform, make available to the public, broadcast, retransmit or sublicense the works to FTS’s affiliates. This grant of rights in the works also includes all current and future media and is not restricted to time or territory.

Potential Employers. If you use our Career Center services, the information you include in your profile will be shared with our Career Center site vendor and will be subject to the vendor’s privacy policies. When you provide information in the Career Center, your information may be accessible to potential employers or recruiters. FTS will only share information about you with potential employers or recruiters if you consent in advance to our sharing of this information.

Response to Subpoenas, Court Orders, Government Requests or to Protect Rights and to Comply with Our Policies. To the extent permitted by law, we will disclose your information to government authorities or third parties if: (a) required to do so by law or regulation, or in response to a subpoena or court order or any other enforceable governmental request or order; (b) we believe in our sole discretion that disclosure is reasonably necessary to protect against fraud, to protect the property or other rights of us or other users, third parties or the public at large; or (c) we believe that you have abused the Sites by using them to attack other systems or to gain unauthorized access to any other system, to engage in spamming or otherwise to violate applicable laws. You should be aware that, following disclosure to any third party, your information may be accessible by others to the extent permitted or required by applicable law.

Business Transfers; Bankruptcy. In the event of a merger, acquisition, bankruptcy or other sale of all or a portion of our assets, any user information owned or controlled by us may be one of the assets transferred to third parties. Unless you are residing in the European Economic Area, we reserve the right, as part of this type of transaction, to transfer or assign your information and other information we have collected from users to third parties. FTS will still ensure the confidentiality and security of any user information. Other than to the extent ordered by a bankruptcy or other court, the use and disclosure of all transferred user information will be subject to this Privacy Notice.

Aggregate Information. We may share your information with affiliated or unaffiliated third parties on an anonymous, aggregate basis. While this information will not identify you personally, in some instances these third parties may be able to combine this aggregate information with other data they have about you, or that they receive from third parties, in a manner that allows them to identify you personally.

Where we do share your personal data with third parties, FTS takes steps to ensure that they use appropriate safeguards to protect your personal data.

1.  Information for Individuals Located in the European Union.

Legal Basis for The Processing of Personal Information from EEA Residents

If you reside within the European Economic Area (EEA), our processing of your personal information will be legitimized as follows:

(i) Whenever we require your consent for the processing of your personal information such processing will be justified pursuant to Article 6(1) lit. (a) of the General Data Protection Regulation (EU) 2016/679 (“GDPR”). This article in the GDPR describes when processing can be done lawfully.

(ii) If the processing of your personal data is necessary for the performance of a contract between you and FTS or for taking any pre-contractual steps upon your request, such processing will be based on GDPR Article 6(1) lit. (b).”). If this data is not processed, FTS will not be able to execute the contract with you.

(iii) Where the processing is necessary for us to comply with a legal obligation, we will process your information on basis of GDPR Article 6(1) lit. (c), for example complying in the fields of employment law.

(iv) And where the processing is necessary for the purposes of FTS’s legitimate interests, such processing will be made in accordance with GDPR Article 6(1) lit. (f), for example to detect fraud.

Transferring Personal Data from the EU to the US:

FTS has its headquarters in Belgium. Information we collect from you may be processed in the United States. The United States has not sought nor received a finding of “adequacy” from the European Union under Article 45 of the GDPR). A finding of “adequacy” in short means that the European Commission has decided that this country outside the EEA ensures an adequate level of data protection. FTS relies on derogations as set forth in Article 49 of the GDPR as the United States has no “adequacy” decision and no other safeguards under the GDPR are in place (for example binding corporate rules on the transfer outside the EEA). In particular, FTS collects and transfers to the U.S. personal data only: with your explicit consent; to perform a contract with you; in a manner that does not outweigh your rights and freedoms. If this data is not processed and transferred, FTS will not be able to execute the contract with you or you will not have access to any or all of the benefits and features associated with your transaction. FTS endeavors to apply suitable safeguards to protect the privacy and security of your personal data and to use it only consistent with your relationship with FTS and the practices described in this Privacy Notice. FTS also minimizes the risk to your rights and freedoms by not collecting or storing sensitive information about you.

If you wish to confirm that FTS is processing your personal data, or to have access to the personal data FTS may have about you, please contact us at privacy@farmtechsociety.org.

European Union Data Subject Rights

The European Union’s General Data Protection Regulation and other countries’ privacy laws provide certain rights for data subjects (these are persons that can be identified).

This Privacy Notice is intended to provide you with information about what personal data FTS collects about you and how it is used.

If you wish to confirm that FTS is processing your personal data, or to have access to the personal data FTS may have about you, or have other questions, please contact us at through our privacy@farmtechsociety.org.

You may also request information at privacy@farmtechsociety.org about: the purpose of the processing; the categories of personal data concerned; who else outside FTS might have received the data from FTS; what the source of the information was (if you did not provide it directly to FTS); where the personal data is stored and how long it will be stored. You have a right to correct (rectify) the record of your personal data maintained by FTS if it is inaccurate. You may request that FTS erase that data or cease processing it, subject to certain exceptions. You may also ask FTS for your personal data to be supplemented or updated, or for their transformation into anonymous format or to block any data held in violation of the law, as well as to oppose their treatment for any and all legitimate reasons. You may withdraw your consent for the processing of personal data or the further processing of personal data by FTS at any time.  You may also request that FTS cease using your data for direct marketing purposes. In many countries (including EEA countries), you have a right to lodge a complaint with the appropriate data protection authority if you have concerns about how FTS processes your personal data. When technically feasible, FTS will—at your request—provide your personal data to you or transmit it directly to another controller. You have the right to receive your personal information in a structured and standard format.

In addition to the information contained in this Privacy Notice, you may be provided with additional and contextual information concerning particular services or the collection and processing of your personal data upon request.

Reasonable access to your personal data will be provided at no cost to FTS members, conference attendees and others upon request made to FTS at via privacy@farmtechsociety.org. If access cannot be provided within a reasonable time frame, FTS will provide you with a date when the information will be provided. If for some reason access is denied, FTS will provide an explanation as to why access has been denied.

1. Security of Your Information.

FTS uses reasonable physical, technical and administrative measures to safeguard personal information you provide through the Sites or in connection with FTS’s products and services.  Please be aware that no data transmission over the Internet can be guaranteed to be 100% secure. As a result, FTS cannot guarantee or warrant the security of any information you transmit on or through the Sites and you do so at your own risk.

1.  Data Storage and Retention.

Your personal data is stored by FTS on the servers of the database management services FTS engages. FTS retains data for the duration of the customer’s or member’s business relationship with FTS and otherwise as required under applicable law. Personal data will be kept for no longer than is necessary for the purposes for which your personal data are processed. We will retain your personal data as long as you are an FTS member or require our services so that we can provide these services to you.

If you are located in the European Economic Area, at the moment you cancel your FTS membership or withdraw your consent for the processing of your personal information, all your personal data received and stored are erased if no longer needed by us. Unless we are required to retain this personal data by law or to comply with our regulatory obligations. In such a case, we will only keep this personal data for as long as necessary. For more information on where and how long your personal data is stored, and for more information on your rights of erasure and portability, please contact our data privacy resource at privacy@farmtechsociety.org.

5. Special Information for California Residents.

If you want to opt-out of FTS sharing your information with third parties for their own marketing purposes, you can opt out by contacting privacy@farmtechsociety.org.

Upon receipt, verification and confirmation of your request, FTS will process your opt-out and you will receive an email confirming that you have opted-out and that FTS stopped using/collecting your personal data as well as deleted it, if the data is no longer required by law.

Section 1798.83 of the California Civil Code requires select businesses to disclose policies relating to the sharing of certain categories of your information with third parties. If you reside in California and have provided your information to FTS, you may request information about our disclosures of certain categories of information to third parties for direct marketing purposes. Such requests must be submitted to us via privacy@farmtechsociety.org.

6. How to Contact FTS and Modify Your Information or Preferences.

Questions regarding this Privacy Notice should be directed to FTS’s data privacy resource: privacy@farmtechsociety.org. If you would like to modify the types of marketing email messages you receive from FTS, you may do so by following the instructions within the body of any email message that you receive from us.

To help us keep your personal information up to date, or to request access to the personal information FTS maintains about you, you may contact us by email to privacy@farmtechsociety.org.

7. Children.

FTS is a professional membership association and the Sites are not directed to children under the age of 13. FTS does not knowingly collect personally identifiable data from persons under the age of 13 of COPPA (The Children’s Online Privacy Protection Act). If you are a parent of a child under 13, and you believe that your child has provided us with information about him or herself, please contact us at privacy@farmtechsociety.org.

8. Modifications to this Privacy Notice.

From time to time, FTS may need to update or modify this Privacy Notice, to reflect changes in our business practices, data collection practices or organization. We reserve the right to amend this Privacy Notice at any time, for any reason, without notice to you, other than the posting of the amended Privacy Notice on the Sites, or, if you have provided your email address to us, sending you an email notifying you of the amended Privacy Notice. It is strongly recommended to check the Site often, referring to the date of the last modification listed at the top. We will in any case not reduce your rights under this Privacy Notice without your explicit and informed consent. If you do not agree to the changes, you should discontinue your use of the Sites, and cease providing personal information to us, prior to the time the modified Privacy Notice takes effect. If you continue using the Sites or provide personal information after the modified Privacy Notice takes effect, you will be bound by the modified Privacy Notice.

9. Questions, Concerns or Complaints

If you have any questions or concerns about this Privacy Notice, please contact FTS’s data protection resource at: privacy@farmtechsociety.org.

Ad and Cookie Policy

We Use Common Tracking Technologies

We collect personal information about users over time and across different web sites when you use this site or service. We also have third parties that collect personal information this way. To do this, we use several common tracking tools. These may include browser cookies. We may also use web beacons, flash cookies, and similar technologies. Our vendors may also use these tools. In this policy “we” and “us” refers to both FTS and our vendors.

We Use Tracking Technologies For a Variety of Reasons

We use tracking tools, including cookies, on our websites. Third parties also use cookies on our sites. Cookies are small files that download when you access certain websites. To learn more, visit here or here. These pages also explain how you can manage and delete cookies. We use tracking tools:

• To recognize new visitors to our web sites.
• To recognize past customers.
• To store your password if you are registered on our site.
• To improve our website and better understand your visits on our platforms.
• To integrate with third party social media websites.
• To serve you with interest-based or targeted advertising (see below for more on interest-based advertising).
• To observe your behaviors and browsing activities over time across multiple websites or other platforms.
• To better understand the interests of our customers and our website visitors.

We Engage in Interest-Based Advertising

We and our partners display interest-based advertising using information gathered about you over time across multiple websites or other platforms. This might include apps.

Interest-based advertising or “online behavioral advertising” includes ads served to you after you leave our website, encouraging you to return. They also include ads we think are relevant based on your browsing habits or online activities. These ads might be served on websites or on apps. They might also be served in emails. We might serve these ads, or third parties may serve ads. They might be about our products or other companies’ products. Where legally required we get consent to engage in interest-based advertising.

How Do We Gather Relevant Information About You for Interest-Based Advertising?

To decide what is relevant to you, we use information you make available to us when you interact with us, our affiliates, and other third parties. We gather this information using the tracking tools described above. For example, we or our partners might look at your purchases or browsing behaviors. We might look at these activities on our platforms or the platforms of others. We work with third parties who help gather this information.

You Can Control Certain Tracking Tools

Your browser may give you the ability to control cookies. How you do so depends on the type of cookie. Certain browsers can be set to reject browser cookies. To find out more about how to enable, disable, or delete cookies from your web browser, please visit here and here.  To control flash cookies, which we may use on certain websites from time to time, you can go here. Why? Because flash cookies cannot be controlled through your browser settings.

Our Do Not Track Policy: Some browsers have a “Do Not Track” feature that allows you to tell a web site not to track you. These features are not all uniform. We do not currently respond to those signals. If you block cookies, certain functionality on our sites may not work. If you block or reject cookies, not all of the tracking described here will stop. Certain options you select are browser and device specific.

You Can Opt-Out of Online Behavioral Advertising

The Self-Regulatory Program for Online Behavioral Advertising provides consumers with the ability to opt-out of having their online behavior recorded and used for advertising purposes. To opt out of having your online behavior collected for advertising purposes, visit www.aboutads.info/choices.

Some of the tracking technologies we may use do not participate in the Self-Regulatory Program for Online Behavioral Advertising. This means you will not be opted out by following the instructions above. Instead, click on the following link to get more information about how to opt-out of that tracker’s cookies: Twitter.  Certain choices you make are both browser and device-specific.

We Use Specific Tracking Technologies

Here is more information about the tracking technologies and cookies we currently use on www.farmtechsociety.org.  We use all of these tracking technologies to improve our site and the experience of our visitors:

• Adobe Dynamic Tag Management and Omniture (Adobe Analytics): We use Adobe Analytics to track user behavior, traffic analysis and marketing optimization.
• Adobe Test & Target: Adobe Test & Target is a testing and optimization tool that allows us to create different variations of our websites so we can track the effectiveness of and traffic on each one. This also allows us to use information about your web-browsing activities so we can increase the effectiveness of our web pages.
• Bing Ads: Bing Ads allows us to have our advertisements appear at the top of the results page for certain search engines. We also use this tool to track visitors that click on our ads and visit our site. This helps us direct users to our website and determine the effectiveness of our online campaigns in terms of sales and user activity on our sites.
• DoubleClick: DoubleClick allows us to capture and report on the actions of users who visit our website after viewing or clicking on one of our paid ads. This allows us to determine the effectiveness of our online campaigns in terms of both sales and user activity on our sites.
• Facebook Connect: We use this technology to allow users to share their experiences with our websites on Facebook and to track visitors to our sites who have interacted with our ads or posts on Facebook.  For example, we may collect your browser information, demographic data, and interaction data. This allows us to determine the effectiveness of our marketing efforts on Facebook.
• Facebook Custom Audience: We use Facebook Custom Audience to deliver ads on Facebook to a certain group of users.
• Google AdWords Conversion: We use conversion tracking to help us understand how effective our digital campaigns are.
• Google Analytics: We use Google Analytics to collect information about how visitors use our website. For example, we collect details of the site where the visitor has come from and the total number of times a visitor has been to our website. This allows us to determine the effectiveness of our online campaigns in terms of sales and user activity on our sites. Google Dynamic Remarketing: We use these tracking tools to track user behavior over time and across third party sites to improve the effectiveness of our online advertising. We collect information about what ads users view and whether they click on the ads. We use this information to improve and customize our advertising.
• Google Tag Manager: We use Google Tag Manager to measure what features on our site are interesting to our users. It also helps us understand what portions of our site users clicked on during a certain time and how users arrived on our site. This allows us to determine the effectiveness of our online campaigns in terms of sales and user activity on our sites.
• New Relic: This cookie is used to track website performance and user sessions on our website. For more information about how to opt-out of New Relic cookies, you can go here.
• Twitter: Twitter is an online social networking service that enables users to send and read short messages. We use the Twitter cookies to enable social sharing buttons on our sites, as well as to track social media and other web browsing behavior in order to target ads and promotions to your interests. For more information on how to opt-out of Twitter cookies, you can go here.
• Silverpop: We use this tool to track users that have interacted with our email communications and visited our website. We may use this information to improve our emails and customize user experiences. We also use information collected through this tool to determine the effectiveness of our online campaigns in terms of sales and user activity on our sites.
• LinkedIn: We use LinkedIn cookies to enable social sharing buttons on our sites, as well as to track social media and other web browsing behavior in order to target ads and promotions to your interests.
• Bulldog Solutions: Access to Watson Campaign Automation (WCA) for automated marketing programs as well as WCA web tracking analytics.
• Worldata: Access to Adobe Analytics tracking information.
• BlueText: Access to Google Analytics tracking information.

Conductor: Access to Adobe Analytics and Google Analytics tracking information.