Rijk Zwaan , People are at the Center, Healthy Veggies our Goal March 24th, 2021 18:00 – 19:00 CET
Once a week the Food & Climate Shaper Digital Boot Camp opens the door of the virtual classroom to the public and live broadcasts selected conversations with experts.
The 3rd open class of the 3rd edition is co-hosted with The FarmTech Society introducing their members, Rijk Zwaan – the no. 4 vegetable breeding company in the world. Around 3,500 highly motivated employees in 30 different countries work on creating value-added products and services for their partners every day. Three families own approximately 90% of Rijk Zwaan. The remaining 10% of the company is owned by a large group of employees through the employee share scheme. Rijk Zwaan was, is and always will be an independent enterprise.
Their speakers – Vincent van Wolferen, Jörg Werner, Jan Doldersum – will dial in from Berlin and Amsterdam and talk about the challenges of vegetable breeding and the value chain, and the trends disrupting the retail sector. The public audience will have the chance to participate in the conversation through the chat of their preferred platform.
Journey of a Veggi Variety
Part 1. Vegetable Breeding consumer challenge (Speaker Vincent van Wolferen)Breeding (NL)
- Variety testing in Spain
- Commercial test in Central America
- Production launch, shipping and sales in Europe
Part 2. Chain Management (Jörg Werner)
- Introduction RetailCenter Berlin
- Vegetable value chain (from seeds to consumers)
- Product innovation
- Brands and concepts
- Consumer research
- Retail category management
Part 3. Retail/CoVid-19 (Jan Doldersum)
- Retail landscape Germany (fruit and veg)
- CoVid-19 trends and impact in Europe for fruit and veg
- Disruption trends in retail
Introduction and moderation by Tom Zoellner
